Flickr is getting into the holiday spirit, and capitalizing on Instagram’s ToS snafu, by offering three free months of Flickr Pro to new and existing users. This is actually a pretty great offer, and perfectly timed for those looking for a place to upload their cheery family photos.
There’s been a lot of media attention focused on Instagram’s ToS flipflop this past week, with many users abandoning ship in search of calmer waters. Flickr recently updated its iOS app with filters and everything, so it makes sense the service would take that extra step to attract Instagram expatriates.
A Pro subscription normally goes for $25 a year, which isn’t bad to begin with, but three free months is a pretty solid amount of time to lure new users in. For anyone that’s already paying for the service, payments will get pushed back automatically for three months, so the benefits aren’t aimed at just former Instagramers.
Flickr’s Pro business model worked for the company years and years ago, but the company has seen its popularity fall dramatically with social networks such as Facebook acting as competition for many casual users. Offering up the Pro option at no cost, at least for three months, is a great opportunity for Flickr to recapture some of its heyday, and could potentially lead to lifting some limits on free users, or eliminate the Pro fee altogether. That is assuming a lot of people take advantage of this no-cost offer.