Polaroid is going to introduce an Android-powered, interchangeable lens camera at CES, the company’s CEO Scott Hardy said. The camera will join up with the likes of Samsung’s Galaxy Camera, which currently runs Jelly Bean. Samsung’s cam was an experiment that mostly succeeded, but it was a bit on the expensive side. I can only imagine how much a mirrorless version will be.
Polaroid hasn’t exactly enjoyed a smooth transition into the digital marketplace, but something as bold and brave as this might put it back on the map. The camera itself closely resembles the Nikon 1 J2, at least in looks, and reportedly sports an 18-megapixel sensor (size isn’t mentioned), 3.5-inch touchscreen, and Android 4.0—that last bit is kind of a bummer, though it’s not confirmed.
With Samsung leading the charge of point-and-shoots running Android, I wouldn’t be surprised to see many other companies follow suit, as Polaroid confirmed it’s doing. Android gives the camera experience a much needed kick in the groin, and also gives users a level of connectedness and familiarity against more traditional options.
CES is only a few weeks away, so we’ll soon see just how far Polaroid is willing to take the young concept.