I’m not sure which audience this is aimed at, kids or adults? On the one hand, Samsung is using the familiar tradition of Santa Claus and Christmas, which kids will certainly take an interest in. But on the other, the company is again implying customers who own Samsung devices will be sharing NSFW videos.

Similar to its other suggestive ad, the new “Santa’s Work Trip” video implies that Mrs. Claus has been a very naughty wife, encouraging Santa not to watch her video while on his sleigh. So where is he going to watch it? While out delivering presents? In a chimney? While eating cookies? Is Mrs. Claus going to get coal for Christmas? Or something that’s completely inappropriate for a thirty second ad trying to highlight an NFC feature?