The Microsoft Surface RT appears to be off to a slow start. At least, off to a slower start than Google’s brand new Nexus 7 and Nexus 10 tablets. According to a new report from Chitika published on Tuesday, Microsoft’s Surface RT tablet was only responsible for 0.13% of tablet web traffic picked up on Chitika’s ad network. The Nexus 7 and Nexus 10 tablets were responsible for 0.91% of all tablet web traffic.
To be fair, neither number is that great. We have to consider that the Nexus 7 was launched earlier this year, which gave it a head start over the Surface RT. The Nexus 7 and the Nexus 10 also offer consumers two different sizes to choose from, instead of just one as is the case with the Surface RT. We also think Microsoft’s numbers could be lower because Windows fans might be holding off for the more powerful Surface Pro with Windows 8.
In any case, the iPad mini, fourth generation iPad, Kindle Fire HD and several other tablets are obviously also making it harder and harder for other tablet makers to enter the market. “Microsoft will need these usage figures to improve in order to attract substantial levels of developer interest for the Surface and broaden its app ecosystem,” Chitika said. “However, a clearer picture of the device’s longer-term prospects will emerge following Christmas day, as tablets purchased for the holiday, including the Surface Pro, are put into use.”