Is Apple going to make its own television? We certainly think so. The late Steve Jobs suggested that he had solved the problem with the age-old living room staple and Tim Cook, speaking to NBC recently, said that Apple has an “intense interest” in the market. But a former Apple executive doesn’t think it’s ever going to happen.
It’s old, sure, but still completely relevant.In a recent blog post, former Apple exec Jean-Louis Gassee said he doubts Apple has any real interest, despite Cook’s comments. “I simply don’t believe Apple will make, or even wants to make, a TV set,” he said. “To realize the dream, as discussed previously, you need to put a computer — something like an Apple TV module — inside the set. Eighteen months later, as Moore’s Law dictates, the computer is obsolete but the screen is just fine. No problem, you’ll say, just make the computer module removable, easily replaced by a new one; more revenue for Apple…and you’re right back to today’s separate box arrangement. And you can spread said box to all HDTVs, not just the hypothetical Apple-brand set.”
We won’t argue too much, but Apple could create a set that has powerful hardware from the get-go and simply update the software down the line. Just look at how long the Xbox 360 has been a powerful multimedia tool in the living room.