There’s something striking and full of awesome whenever high profile execs manage to drop the carefully crafted, oh-so-slick marketing-speak and do something human, for a change. Take Google Senior VP Vic Gundotra, for example.
Interviewed at the Social Media Marketing conference this week, he elaborated on a curious situation that took place last year. When Google+ went live, the bigwig had an uncharacteristic blackout on Twitter. You’d think he was busy, prepping for launch mode, or showing solidarity for the new social media service, right? Nein. Turns out, he had his hand slapped when he sent out that infamous off-the-cuff remark about the Microsoft-Nokia partnership the previous February. It went something like this:
Heh. Now, I’m not rooting for any company over another — hmmm… maybe RIM, just because I’d love to see a BlackBerry comeback story, no matter how improbable — but this was a good burn. And it proves that tech execs are human, and capable of unpremeditated snark occasionally. Of course, it’s doubtful that this was the primary motivation behind the Microsoft #DroidRage campaign later that year, which was also resuscitated this year, but it did seem to pave the way.
According to Gundotra, the higher-ups noted his Twittering ways and silenced him on that platform. Larry Page even had a sit-down with the Veep, in a very “Papa Bear lecturing his precocious cub” sort of way. What, did he spank him? Ground him? Whatever happened behind those closed doors, it resulted in Gundotra saving all his social media love for Google+, which is probably where it should be. The network could use all the active members it can get.
[Via The Verge]