Downloads from Amazon’s Appstore increased more than 500 percent in one year, the company said in a press release about a new developer product today. As usual, however, Amazon didn’t provide an exact figure on the number of applications downloaded, so we really can’t surmise just how large that figure is. We’re not surprised, however, since the company now not only sells the Kindle Fire, but also the Kindle Fire HD and the Kindle Fire HD 8.9. Plus, millions of Android phones can also access the store.
Amazon also said that the number of GameCircle enabled games has more than doubled since the service was introduced, and the number of software developers incorporating in-app purchasing options more than double during the third quarter of 2012. In related news, 23 of the top 25 applications available in the Appstore take advantage of in-app purchasing.
|Amazon Launches New A/B Testing Capability for App Developers|
|A/B Testing is the latest in a growing list of new services and tools that enable developers to grow their business using Amazon’s end-to-end platform for building, monetizing, marketing and distributing their apps and gamesSEATTLE–(BUSINESS WIRE)–Dec. 6, 2012– (NASDAQ:AMZN) – Amazon today announced the beta launch of a new, free A/B Testing capability for Kindle Fire developers. With A/B Testing, developers can test simultaneous treatments of their apps, receive data about what’s worked best, and quickly adjust their apps to take advantage of this customer learning. A/B Testing is the latest developer service that Amazon has launched (along with Achievements, Leaderboards, Whispersync across devices, In-App Purchasing, and 1-Click Purchasing) that make it simpler than ever for app developers to concentrate on the differentiating parts of their apps rather than the undifferentiated infrastructure and engagement components. Starting today, developers can download the A/B Testing beta SDK at:http://developer.amazon.com/sdk/ab-testing.html.“Apps are living products continuously being updated, modified and improved, and with millions of potential active users, developers know that seemingly small changes can have a large impact on customers. Our A/B Testing service is essential for developers because it will help offload the overhead costs of building, maintaining and running scalable tests,” said Mike Frazzini, Director of Amazon Games. “We’ve drawn from our years of experience conducting and refining our own A/B testing on Amazon.com to bring developers a testing product that will give them the capability to perfect their apps, retain customers, and grow their business.”
“A/B Testing helps us understand exactly what our customers want so we can offer the best games possible and we think Amazon’s A/B Testing is going to be an important tool in building great games for customers,” said Mike Lehne, CTO, Concrete Software. “Amazon has been great to work with. The team has been responsive, quick, and helped make sure our A/B testing implementation went smoothly so we could start analyzing results right away. We think A/B Testing is going to help us make Wordsplosion even better, something we know our customers are going to be very excited about.”
“Our team is integrating Amazon’s A/B Testing service and we believe it will become a key component of our game development process,” said Adam Schroeder, CEO, Difference Games. “We have always wanted to add A/B testing to our development toolkit but didn’t want the hassle and cost of running our own service. Amazon’s A/B Testing service is built on AWS and scales effortlessly so we can spend our time focused on iterating our games and not running the service.”
A/B Testing is free to all developers and is the latest in a series of new services and tools that make it even easier for developers to build their mobile and tablet apps quickly, integrate features to make more money, and distribute their apps through the Amazon Appstore for Android and on the growing family of Kindle Fire devices.
“Amazon offers the best end-to-end solution for app and game developers,” said Aaron Rubenson, Director of Amazon Appstore for Android. “Developers can use Amazon Web Services’ building blocks as the infrastructure for their games. To enhance customer engagement, they can add features like GameCircle’s Leaderboards, Achievements, Friends, and Whispersync. Amazon’s In-App Purchasing allows developers to generate additional income. Finally, since discovery can be a major challenge for app developers, we’re providing more and more ways to help developers reach customers on Amazon, Kindle Fire devices, and in our Appstore. We’re working hard to make lives easier for developers, and to give them more ways to grow their business.”
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