I guess people really like Call of Duty. Big surprise.
The news from Activision is that the newest entry in this yearly franchise has just broken the $1,000,000,000 barrier. The title has raked in $1 billion in retail sales. It reached that mark at 15 days on store shelves. Call of Duty: Modern Warfare 3 beat $1 billion at retail in 16 days.
These sales figures tell Activision that their formula is working. So, if you’ve been hoping for the publisher to slow the constant beat of the Call of Duty drum, don’t bet on it. Call of Duty is earning them heaps and heaps of cash, and, despite the growing age and sameness of the series, it shows no signs of slowing.
Are you surprised by these numbers?