If all goes according to plan, it appears that Redbox Instant by Verizon will launch just short of the Christmas holiday.
According to screenshots obtained by GigaOm, Redbox Instant is coming together, and the Beta testers of the service have started sharing some information in regards to the service. It appeats that all of us will get that information soon, though, as it appears the service is preparing to launch on Dec. 17 of this year.
More important than the launch date, however, is that we finally have some sense of the pricing scheme. If you choose to just go for the streaming service, it will set you back $6 a month, taking away Amazon Prime Instant Video’s crown as the cheapest option out there. The $72 a year price for Redbox Instant will save you $7 over the Amazon option, but of course the latter’s service also includes unlimited two-day shipping and free Kindle loaner books as well. It also appears that Redbox’s selection is somewhat limited for the time being, that is the way it has been with every streaming service when it first goes live.
There will be a second pricing option for those of you who can’t wait for newer films. $8 a month will score you four rentals from Redbox kiosks where they normally rent for $1.25 a night for DVDs.
For those that want to rent or purchase newer films not covered in the streaming package, they will be available starting at 99 cents, but don’t expect to the newest and greatest films at that pricing level.
Redbox Instant will first be launching on Android, iOS, the Xbox 360 and a selection of Samsung TVs and Blu-ray players. Unlike some other services, there is a limit of five devices being connected to your account at any time. With more and more consumers having a tablet, a phone, a gaming console and multiple TVs, some of them may run up against this limit, but it will probably only be a handful.
The streaming video market is beginning to get a bit crowded, and you can almost feel a shake-out coming. With the addition of Redbox Instant that pressure is sure to only keep growing and it should be interesting to see if a newcomer can survive at this point.