Despite HTC’s bevy of high-class smartphones, the company has struggled to compete against competitors such as Samsung and Apple. HTC hopes to turn those tables and, as part of those efforts, recently appointed a brand new chief marketing officer. The firm named Benjamin Ho as its new CMO, who will take the helm beginning in January of next year. According to FierceWireless, Ho will serve directly under the chief executive officer, Petter Chou. He has a pretty solid resume, too.
Ho has previously served as the chief marketing officer of Motorola’s Asia Pacific unit and also worked as the vice president of strategy and marketing at Far EasTone Telecommunications in Taiwan, FierceWireless said. So what will Ho work on first?
“Ho’s first assignment will be to lead a project, dubbed internally as Marketing 2.0, refocusing HTC’s efforts around holistic marketing and mass-market brand outreach,” HTC explained recently.