I can safely say that in the last five years of covering the gaming industry closely and watching just about every single launch trailer for every major games that’s ever released, I’ve never quite seen one like the Far Cry 3 trailer you see directly above.

It’s more than 10 minutes in length, and it glosses over almost every element of the game. More than just a series of explosions and witty one-liners meant to replicate what we’d expect from a AAA game and a blockbuster summer movie, this Far Cry 3 trailer actually aims to deliver a sense of what the game is all about.

In an industry where marketing feels like its been blueprinted for ever single game, this new approach to a launch trailer is incredibly unique.

So, settle in and watch it. It’s lengthy, but this Far Cry 3 trailer covers just about everything.

Far Cry 3 will be available this week in Europe for the Xbox 360, PlayStation 3 and PC platforms. It will launch for the same systems in North America on December 4th.

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