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EE, the United Kingdom’s first 4G network, has announced some improvements to its service that are sure to please early adopters. The company is increasing its mobile data caps “by around 60%” for all 4G users, while keeping the price of its plans the same.

Those who signed up to a 2GB per month plan now get 3GB of data, while those who previously got 3GB can now enjoy up to 5GB. Those on the 5GB of plan have had their data allowance increased to 8GB. All customers will have their plans upgraded automatically, EE says, with no increase to their monthly fee.

In addition to this, EE has announced a range of new SIM-only mobile broadband plans for those who want 4G speeds on their tablets and other devices. The one-month plan costs £15.99 (approx. $26) for 5GB of data, and EE is offering the first month free for customers who sign up before December 23.

If you’re buying a 4G dongle or mobile Wi-Fi device from EE, you can choose from a range of 30-day plans, and 18- and 24-month plans, starting at £12.99 (approx. $21) per month for 1GB of data.

“These updates underline our commitment to offering customers the best value and choice from our plans,” said Pippa Dunn, EE’s Chief Marketing Officer.

“We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs.  And customers signing up to our £15.99 5GB SIM only plan get great value whether they’re on 4G or 3G, and they will receive their first month free.”

Will you be signing up to one of EE’s new SIM-only plans?

EE DELIVERS MORE DATA AND MORE CHOICE WITH NEW 4GEE MOBILE BROADBAND PLANS

·       Updated 4GEE Mobile Broadband plans offer more inclusive data for the same price, for new and existing customers

·       New SIM only plans, 30 day plans and 24 month plans offer customers greater choice with increased data allowances

28th November, 2012, London - EE, the UK’s most advanced digital communications company, today announced updates to its 4GEE Mobile Broadband offering, increasing data allowance on plans and launching a range of new options to give customers more choice.

More data, same price

The 4GEE Mobile Broadband plans now include data allowances increased by around 60%, with no rise in monthly fee. The 2GB plan now becomes a 3GB allowance, with the 3GB plan increasing to 5GB, and the 5GB allowance now extending to 8GB. All existing 4GEE customers will be automatically upgraded to the new data allowances, with no increase in their monthly fee, allowing them to get more out of superfast 4G at no extra cost.

More plans, more choice

EE is also launching a range of new 4GEE Mobile Broadband plans to offer customers greater choice. A new one month SIM only plan offers 5GB of data for £15.99, with the first month free for customers signing up before 23rd December. Customers wishing to include a 4GEE Dongle or Mobile Wi-Fi device can choose from 30 day plans, or 18 and 24 month plans, starting at £12.99 per month for 1GB.

Pippa Dunn, Chief Marketing Officer – Consumer, EE, said:

“These updates underline our commitment to offering customers the best value and choice from our plans. We recognise Superfast 4GEE opens up a range of possibilities for our customers from browsing to gaming to HD movie streaming so it’s right that we increase the breadth of our plans to meet everyone’s needs.  And customers signing up to our £15.99 5GB SIM only plan get great value whether they’re on 4G or 3G, and they will receive their first month free.”

For more information, please visit www.ee.co.uk <http://www.ee.co.uk>.