What may not seem like terribly exciting news ought to be great encouragement for BlackBerry 10 hopefuls. When Research In Motion unveils its new OS reboot and two new BlackBerry 10 devices this January 30, 2013, they should come with a (hopefully) glitch-free carrier-billed app transaction process.
Says BlackBerry App World “Veep” Ronjon Nag, “We’re delighted to announce that over 50 of our carrier partners are now offering integrated carrier billing to customers on BlackBerry App World. We remain committed to developing innovative ways to support our carrier partners, while providing a platform that benefits the whole mobile ecosystem.”
In all honesty, some folks may not care whether apps get billed directly to their credit cards or tacked onto their cell phone bills. The real nugget of note here is that RIM is continuing to work behind the scenes to polish up the user experience, and that ought to be taken as a good sign for anyone who’s hanging in there waiting for — and cheering on — BB10.
Indeed, this latest push might be RIM’s last chance to stay relevant in the mobile market. But if it doesn’t succeed, it won’t be for lack of trying. The company has been working its wiles with developers, putting on developer events and showing them prototypes, and as recently as last month, it opened up BlackBerry 10 app submissions. The goal is clearly so that users will have some mobile applications ready and waiting for them when the first devices ship in the first quarter.
We all know that mobile platforms live and breath by its mobile apps. (For an example of that, just look at the stunning Windows Phone 8. For all its high potential, it’s still hampered by an extreme lack of applications.) Given that, it’s heartening to see RIM put so much attention to this all-too-important facet.
Are you excited for BlackBerry 10 (no matter what the pundits say)? Are you waiting for it to launch before making a smartphone purchase, or did you pick up something else? And if so, will you trade it in if BB10 looks impressive?
[Via The Next Web]