Sales of Apple’s iPhone 5, which was released in late September, propelled iOS ahead of Android in the U.S. According to data collected by Kantar Worldpanel ComTech, iOS held 48.1 percent of the U.S. smartphone market during a 12-week period that ended in October, while Android’s share peaked at 46.7 percent. The rest of the market, the scraps, went to everyone else.
Kantar’s data is consistent with previous iPhone launches, noting that the last time iOS led Android was when the iPhone 4S came out in 2011. Apple’s lead usually only lasts for a short period, however, as Android, buoyed by barrels of options, shoots back to the top.
What’s interesting is that Apple loyalty is still very strong. Kantar revealed that 92 percent of iPhone users “upgrade to another Apple smartphone when they can.” In addition, data showed that 13 percent of Android users switched to the iPhone, while 6 percent of BlackBerry owners made the jump as well.
Overall, though, Apple’s commanding U.S. presence isn’t quite as strong worldwide. The research firm noted that, in countries like Germany and Spain, Android commands up to 81.7 percent of the market.