Mobile devices, including tablets and smartphones, are more and more used as a way to purchase goods remotely. Instead of running off from Thanksgiving dinner early to hit up deals at local stores, shoppers this year were purchasing products directly from their mobile devices.
According to IBM Smarter Commerce, mobile shopping jumped 65.3% on Thanksgiving this year from the same day last year. iPad owners were specifically responsible for 10.7% of all mobile purchases, too. As The Boston Globe suggests, mobile devices not only help us make purchases without having to sit at a computer or get in long lines at a brick and mortar store, but they also allow us to compare prices across multiple outlets very quickly.
Did you sneak your phone or tablet under the Thanksgiving table yesterday to make a purchase? If so, for what?
[via The Boston Globe]