Instead of your local Walmart, or Target, can you envision a local big-box Amazon store nearby? The scenario was posed to Amazon CEO Jeff Bezos in a recent interview with CBS, and his response just might surprise you.
The temptation is certainly there, especially with Amazon’s incredible online presence. Taking that and translating it to a physical retail format would certainly be tough, but the company has enough consumer mind share that foot traffic would likely not be a problem. However, simply offering up a humdrum retail environment isn’t really Amazon’s game.
Bezos said he’s entertained the idea of a physical store, but the only way to make it happen is if the company could introduce something truly unique. “Uniquely Amazon,” Bezos said, admitting that the company hasn’t yet identified what that would be.
“When I look at physical retail stores, it’s very well served,” Bezos said. “The people who operate physical retail stores are very good at it. The question we would always have before we would embark on such a thing is what’s the idea, what would we do that would be different, how would it be better… we don’t want to be redundant.”
There’s certainly an opportunity at Amazon’s door, especially with the company’s growing — and very excellent — Kindle lineup. Whether Amazon chooses to capitalize — while coming up with a unique retail idea — remains to be seen.