After losing previous court rulings in Italy and having been deemed “unacceptable” by the European Union, Apple has pulled AppleCare off Italian stores shelves indefinitely.
Per EU requirements, products sold in the region are required to come with a standard two-year warranty. Until this point Apple has placed a disclaimer stating Apple Care is an additional protection plan to cover Apple devices beyond the two-year period.
Late last year, Apple was hit with a 900,000-euro ($1.2 million) fine for not providing customers with accurate information. Apple apparently was threatened with additional sanctions including ceasing all operation in Italy for 30 days. I suppose Apple deemed it was easier to simply remove the product off the shelves than risk Apple employees disseminating inaccurate sales pitches.