“Developers, developers, developers!” I’m quoting Microsoft CEO Steve Ballmer, of course, but developers are a key part of the BlackBerry 10 recipe. Without them, Blackberry 10 will come out with a sour, bitter taste. Today, RIM announced that it’s now accepting BlackBerry 10 applications from developers. That’s good news, and means that, hopefully, BB10 will launch with a very populated app store. We’re not holding our breath just yet, though, since the selection in BlackBerry App World right now is still pretty pitiful compared to iOS and Android.
“This means that apps submitted to the store starting today, October 10, are guaranteed to be reviewed, tested and ready for publishing when BlackBerry 10 launches in Q1 2013,” RIM said in a blog post today. “This is a huge opportunity to be the first into the store and capitalize on app-hungry BlackBerry users… The sooner you get your app submitted to the storefront, the sooner it can be tested for the Built for BlackBerry program; and if it’s tested and certified, you can then qualify for the 10k Developer Commitment. To top it off, we’re going to review all apps submitted to BlackBerry App World in October and November for preferred carousel placements at launch as a thank you.”
Developers, get to it! We want to love BlackBerry 10 when it launches, and you’ll be a key part. Hopefully RIM can get it out the door before March, though.