Google has announced that it is finally rolling out the ability to purchase and rent movies, TV episodes and music via the Google Play store on Google TV.
Seeing as the television is where most users would like to watch their media, it only makes sense that this feature would be on the Google TV, but it is only just now rolling out. Don’t expect to see it immediately, however, as Google did state that it will be happening over the next couple of weeks. Anything you have already purchased on other devices through Google Play will also be available on your TV once you have received the update.
Developers are also getting some love with this new update as they will now be able to use auto-updates, subscription billing and smart app updates.
[via Google TV blog]