Do we live in a world without color? Is Apple boring? We don’t think so, but that’s what Nokia would like you to believe. Its latest commercial shows an industrial-looking world where consumers line up in a boring, dark line and drop down cash for the iPhone 5. One customer suddenly seems to suggest color and then the world turns into a magical and happy place. The commercial is specifically for the Lumia 920, which will launch in red and yellow sometime before the holidays. It’s a creative, fun poke at Apple… even if we don’t fully agree with the message.

Of course, Nokia isn’t the only company taking aim at Apple’s iPhone 5. Samsung has several hilarious commercials airing right now that poke fun at people who wait in line for the device. Fair? Unfair? What do you think?