Texas Instruments announced earlier this week that its love of chip design and manufacturing for mobile devices has waned a bit and is refocusing its work towards embedded platforms.
The exit is likely the result of a less lucrative market as leaders, Apple (A6) and Samsung (Exynos) develop their own processors, along with Qualcomm, Nvidia, and Intel also playing a large presence in the market. Not only are there less profits to go around, it seems that TI has been on the losing end when choosing device partners: Amazon Kindle Fire, Palm Pre, BB Playbook, Motorola Xyboard, MOTOACTIVE music Player, Nokia N9, Nexus and Nexus Q. Not a real solid list of winners. And it seems TI is ready to cede to the competition.
It’s not surprising that Apple is swooping in to poach some qualified talent for their own processors. Sure, apple has gone throughout silicon valley and bought up a handful of chip developers to bolster their own efforts, but it looks like Apple in its war against Samsung, both in the courtroom and in the labs, is looking to arm its intellectual arsenal even more.