The Galaxy S III is Samsung’s fastest-selling smartphone of all-time, and it’s still selling like hot cakes the world over, four months after its initial debut. But that’s hardly surprising. With its stunning 4.8-inch Super AMOLED display, quad-core Exynos processor, and 2GB of RAM, there aren’t many smartphones that can do battle with the Galaxy S III when it comes to specifications.

But it seems there is one that has Samsung worried: the iPhone 5. While the Korean company has made it clear that Apple’s latest smartphone isn’t as impressive on paper, we all know that specifications aren’t the only thing people look for in a smartphone. In fact, it seems Samsung is so concerned by the threat of the iPhone 5 that it’s planning to launch the Galaxy S IV several months early to counter it.

A Samsung official told the Korea Times that “the new device is expected to hit shelves globally in March at the latest,” following an initial announcement at Mobile World Congress next February. A March release would mean that the Galaxy S III is just 10 months old, so why is Samsung in such a hurry to launch its next model?

According to the report:

The S4 will help Samsung take on Apple in the United States, according to officials. Market research firm IDC shows Samsung has a 30 percent share, globally, while Apple has 16 percent. But NPD’s recent data shows Apple controls 31 percent of the U.S. smartphone market, followed by Samsung on 24 percent.

So, even though Samsung has mocked the iPhone 5′s internals, it seems the company is still somewhat concerned about its threat — at least in the U.S.

The Galaxy S IV is expected to maintain the same “inspired by nature” design that the Galaxy S III has, but could sport a larger 5-inch OLED display.

[Via: Engadget]