Wednesday, after Apple announced the iPhone 5 and new iPods, the company’s stock climbed 1.38 percent for the day to close at $669.72 and is currently trading above $670 in after hours trading. For the past twelve months the stock is trading at over 230 percent over a exactly year ago, September of last year at $289.78.

On a day where the Dow Jones was nearly flat and the S&P 500 and Nasdaq saw minimal increases, 0.21 and 0.32 percent respectively. Google and Microsoft stock were both down, on par with the rest of the market.

Shareholders last year reacted negatively with the announcement of the iPhone 4S, showing a decrease of nearly 5% in one day. So far it seems analysts and shareholders have voted in favor of Apple’s latest product release.