Samsung’s first “Experience” retail store in Sydney, Australia opened this week, and without a shadow of a doubt, it resembles the experience pioneered by Apple. Minimal clutter, island booths, immaculate design and even a support desk staffed by “Samsung Smart Tutors.” It’s where customers will go to get hands-on time with the company’s latest and greatest. And every employee wears blue.
That last similarity is a bit unfair since Samsung’s corporate color is blue, but the company had a lot of opportunity to differentiate itself, but it chose not to apparently. We only have a series of pictures to judge, so maybe it looks different in person; at least on the surface, however, Samsung has Apple’s blueprints down to a T.
With the two companies embroiled in a couple different lawsuits over copycat products, how does Samsung’s explain this one? Sure, there are only so many ways to create an attractive, inviting and effective retail experience, but yikes. At least Samsung isn’t the only one taking design cues to make its retail stores more Apple.