sony-prs-t2The rumored Sony PRS-T2, which was prematurely revealed in an advertisement earlier this week, is now official — $130 official. It looks great, sounds interesting, but how will it stand out from the more established players on the market?

The 6-inch touchscreen device is introducing a number of improvements over last year’s model (PRS-T1), including Facebook integration, improved page turns, improved battery and a simplified home screen. It’s also got the specs you’d expect from an e-reader today: 2GB storage and two months of battery. But the $130 could be an issue.

Barnes & Noble’s excellent Nook Simple Touch is $100, while the Simply Touch with GlowLight, one of the best eReaders on the market, comes in at $140. The PRS-T2’s biggest feature is the ability to share quotes and cover art on Facebook or Evernote.

The device comes in white, red and matte black, and includes a voucher to get a free copy of Harry Potter and the Sorcerer’s Stone from Pottermore. Sony’s new reader is arriving just as the back to school rush kicks into high gear, but with other solid offerings coming out of Amazon and Barnes & Noble, this one will have plenty of competition to go up against.

[via PCWorld]