Aside from Amazon’s Kindle Fire 2 rumors, we haven’t heard much about the company’s plans for updating its eReaders. That could all come to an end soon. Amazon currently has a $110 discount on its oversized Kindle DX eReader, the Kindle Touch 3G is currently unavailable and the Kindle Touch currently has an 8-9 day wait period before it ships, Gizmodo discovered. So what does this all mean?
Well, if you’re willing to really look into it, it’s possible that Amazon’s going to refresh its Kindle family in the near future. Gizmodo is even betting $110 that the refresh will come as soon as next week. I’ll take that bet, though. I think it’s going to be a bit longer before Amazon revamps its Kindle eReaders (we imagine at least one will compete with Barnes & Noble’s Nook with GlowLight) and the Kindle Fire. The latest rumors suggest the Kindle Fire 2 will ship this quarter, and Amazon might be wise to get it out the door before Apple’s alleged iPad Mini event on September 12. But is that enough time for consumers to react?
If Amazon launches new devices next week, including a possible phone, that means they only have about three weeks until the iPad Mini and iPhone 5 come in and steals the show. I think it would be wiser for Amazon to wait until late September or October to reveal its newest products. Then, it can prepare itself to compete better against whatever Apple has up its sleeves.