The West Wing

For a service that is just supposed to be a bonus to Prime members, Amazon does seem to love adding content to its Instant Video service.

Amazon announced today that it has struck a deal with Warner Bros. Domestic Television Distribution for several its series to air on Amazon Prime Instant Video.  This means that members of the service will now enjoy free access to shows such as Dark Blue, Alcatraz and The Whole Truth, as well as exclusive access – at least for the summer – to The West Wing and Fringe.

The number of videos available on the service continues to grow, but still no word on when, or if, this will be split off from Amazon’s all-you-can-eat shipping service.  At this point it seems unlikely that this will ever happen, but one never knows.

On Prime Instant Video First: Amazon Announces Digital Video License Agreement with Warner Bros. Domestic Television Distribution, Bringing Acclaimed TV Shows Exclusively to Kindle Fire and Prime Customers

New licensing agreement brings Emmy award winning, The West Wing and fan favorite, Fringe to Prime Instant Video, along with other popular TV shows

SEATTLE–(BUSINESS WIRE)–Jul. 20, 2012– (NASDAQ: AMZN) - Amazon.com, Inc. today announced a licensing agreement with Warner Bros. Domestic Television Distribution to add popular TV shows, including Fringe and The West Wing to the Prime Instant Video catalog. Millions of customers are already enjoying more than 18,000 Prime Instant Videos on Kindle Fire and hundreds of other compatible devices, and this agreement adds a variety of fan-favorite TV shows including Dark Blue, Alcatraz, and The Whole Truth.

Both Fringe and The West Wing will be available exclusively on Prime Instant Video for the summer, giving Prime members and Kindle Fire customers exclusive access to favorite titles that have been previously unavailable. Prime Instant Video includes more than 18,000 movies and TV episodes available for Prime members to instantly stream and enjoy at no additional cost. To start watching Prime Instant Video now, visit http://www.amazon.com/piv. Customers who are not Prime members can enjoy a free one month trial of Prime and all Kindle Fire customers enjoy a free month of Prime right out of the box.

“Since launching Prime Instant Video, we’ve continued to expand both the quantity and quality of video content for our Prime members,” said Brad Beale, director of digital video content acquisition for Amazon. “Bringing Fringe and The West Wing – two shows with a devoted fan base – to Prime Instant Video first, is another way for us to add value for Prime members and to continue to give customers content they love.”

“We are thrilled to count Amazon as a digital distribution outlet for our television group,” said Ken Werner, President, Warner Bros. Domestic Television Distribution. “As more and more television content is enjoyed by fans across a myriad of subscription channels and platforms and on numerous devices from televisions to tablets, deals such as this give consumers the opportunity to discover, catch-up, or simply enjoy a favorite series again and again.”

Prime customers can access Prime Instant Video on Kindle Fire or any of the hundreds of compatible Amazon Instant Video devices, including the Roku, Xbox 360 and PlayStation 3 gaming console. For a list of compatible Amazon Instant Video devices visit here.

About Amazon Instant Video

Amazon Instant Video is a digital video streaming and download service that offers Amazon customers the ability to rent, purchase or subscribe to a huge catalog of videos. Customers can choose from more than 120,000 titles to purchase or rent and content ranges from new release movies to classic favorites, major television shows, entire seasons, or even day after air TV. Prime Instant Video is Amazon’s video subscription offer-it includes more than 18,000 movies and TV episodes selected from the full assortment available at Amazon Instant Video. This subscription offer allows US Prime customers to stream as many Prime Instant Videos as they like, at no additional cost.