When the words “tech” and “apparel” come together, some cockamamie things can often result. But this Manfrotto Pro Field Jacket is different. It doesn’t make the wearer look like a cyborg wannabe, nor does it use brash or obnoxious “hipster chic” bright colors. This item, designed for DSLR-slinging ladies, is a garment that actually puts the woman before the device.

Any gal who’s slung a heavy tote or go-bag knows how awful it is to deal with a strap that digs into those delicate shoulders. The form-fitting Pro Field deals with that via shoulder pads — yes, shoulder pads — that relieve and soften the weight without making her look like a “Dynasty” reject. Straps and tabs fasten the camera straps to her person, to prevent any flopping about. And there aren’t just pockets, but modular compartments that seat snugly inside larger pockets, to hold up to two different lenses.

The coolest thing is the attention to detail: The jacket even features a Micro-Fiber lens and screen cleaning fabric sewn right in, tucked into the sleeve’s interior. Now that’s smart thinking.

I’ve seen many female journalists don field jackets designed for men, just for the sheer practicality of the garments. But this one’s pretty refreshing, as it seems to offer all the necessary functionality, but none of the frivolous and “precious” stylings often reserved for female-oriented tech accessories. This is utilitarian wear geared for real women who want to get serious business done. If you or someone you know would can appreciate a stylish, but super functional garment like this, take note: The $349 Manfrotto Pro Field Jacket sells with a $100 mail-in rebate until July 31st.

[via ChipChick, source Press Release]

Manfrotto Distribution Inc. Announces New Lino Apparel Collection for Women

RAMSEY, N.J., May  2012 — Manfrotto Distribution, world leader in the equipment and accessories industry for imaging, announced the Lino Apparel Collection women’s line today. This is the first line designed specifically for women, tailored to comfortably fit without compromising style. The line includes four items that are specially designed for the female shape: Pro Field Jacket, Pro Photo Vest, Pro Soft Shell Jacket and Pro Air Jacket.

“We are excited to debut a brand new line of Lino apparel that is specially designed for women in both form and function,” said Kayla Murata, Product Manager Manfrotto Bags and Apparel. “Each piece allows for active movement and flexibility under various working conditions in the field. The entire collection is made from high quality materials and is designed to last for years.”

Pricing and Features

PRO FIELD JACKET – $349.00
The Pro Field Jacket features photographic working tools combined with comfort, convertibility, and a sleek design. It offers a classic style and comfortably holds camera gear and accessories.

Main pockets hold the removable modular pocket inserts, and the weight distribution system connects the pocket to the shoulders and transfers the weight ergonomically
Designated epaulets secure the camera strap in place while the shoulder pad inserts cushion the load of the camera or bag
Includes anti-tilt securing tabs for the camera strap
Modular pocket inserts fit inside main pockets, which can accommodate two lenses (24-70)
Integrated Micro-Fiber lens and screen cleaner tucks into the sleeve
$100 off Mail-In-Rebate offered through July 31, 2012
Available in Women’s sizes XS-3L
PRO PHOTO VEST – $229.00
The Pro Photo Vest combines sleek design with the functionality of an everyday vest. It comfortably holds and supports your camera gear and accessories

Main pockets hold the removable modular pocket inserts while expanded or zipped up. The weight distribution system connects the pockets to the shoulders and transfers the weight ergonomically
Designated epaulets secure the camera strap in place
Includes anti-tilt securing tabs for the camera strap
Camera ready for quick draw and shoot action
Modular pocket inserts fit inside main pockets, which can accommodate two lenses (24-70)
Add the Soft Shell Jacket when additional insulation is required (sold separately)
$80 off Mail-In-Rebate through July 31, 2012
Available in Women’s sizes XS-3L
PRO SOFT SHELL JACKET -$169.00
The Pro Soft Shell Jacket is a warm and stylish shooting jacket designed to protect from cold while accommodating the functionality needed for day to day shooting.

Abrasion protection shoulder and elbow patches keep your camera from slipping off your shoulder
Side entry chest pockets expand internally to hold equipment such as a cell phone or wallet
Includes a pocket for a point-and-shoot camera
Thumb holes keep your hands warm when shooting
Can be used with Pro Photo Vest as thermal protection
$50 off Mail-In-Rebate through July 31, 2012
Available in Women’s sizes XS-3L
PRO AIR JACKET -$159.00
The Pro Air Jacket is a breathable wind and waterproof jacket that folds into its own integrated compact pouch.

Seam seals throughout the jacket keep water out
Two front pockets will hold photo accessories
Protect your head and camera from rain by using the integrated hood and visor
Air jacket folds compactly into its own integrated pouch
$50 off Mail-In-Rebate through July 31, 2012
Available in Women’s sizes XS-3L
PRO PONCHO – $149.99
The Pro Poncho is a wind and waterproof poncho designed to protect the photographer and her gear from any weather conditions.

Folds into its own integrated compact pouch
Seam seals throughout the poncho keep water out
Large zip front pocket inside the poncho will keep photo accessories protected from rain
Protect your head and camera from rain by using the integrated hood and visor
Pull the poncho over your back to accommodate and protect a backpack
Poncho folds compactly into its own integrated pouch
Unisex, 1 size
For more information, visit www.manfrotto.us.

Manfrotto. Imagine More.

About Manfrotto Distribution
Manfrotto Distribution, Inc. is a leading distributor of key accessories brands for the photographic, video, cine and lighting production markets. Manfrotto Distribution is an international company within the Imaging Division of the Vitec Group, which owns the following leading international brands: Manfrotto, Gitzo, Kata, Avenger and Lastolite. As the U.S. distributor of National Geographic, Metz, Gossen, Elinchrom, Genus and Rotatrim, which are available nationwide through an extensive network of authorized dealers, Manfrotto Distribution offers the most complete range of exceptional camera and lighting accessories in the business. The Manfrotto Distribution international network covers the U.S., Germany, France, Italy, U.K., Hong Kong, China and Japan. www.manfrottodistribution.us.