When Verizon did away with its $30 per month unlimited data plans back in July, grandfathered customers held on for dear life. However, all good things must come to an end and times they are a-changin. While speaking at the 40th J.P. Morgan Technology, Media and Telecom conference, Verizon Communications CFO Fran Shammo said that Verizon will be moving grandfathered unlimited 3G data customers that wish to move to LTE to its upcoming data share plan.
While data share plan pricing details remain unknown, Shammo says that Big Red will leverage its 4G LTE services to sway existing customers to its new service, which is expected to launch sometime this summer. This new strategy will likely ruffle a few of Verizon’s customers’ feathers, as the majority of the carrier’s new handsets are LTE devices. This means that if you’re looking to upgrade to a new handset, odds are that you’ll have to make the move to data share.
It should be interesting to see how customers take to Verizon’s new approach and if they find it beneficial. Shammo definitely sees this strategy as a gain for Verizon “A lot of our 3G base is on unlimited,” he said. “When they migrate off 3G they will have to go to data share. That is beneficial to us.”