Samsung Stages a “Protest” at Australian Apple Stores Telling Customers to “Wake up”
By Mark Hearn | 6
It’s no secret that Samsung has targeted Apple in its marketing campaigns, but Sammy’s latest stunt appears to have taken things to another level. Recently, Samsung employed a marketing firm by the name of Tongue to stage a “protest” at an Australian Apple store. Samsung’s bizarre marketing ploy resulted in a large black bus filled with protesters chanting “WAKE UP.” Check out the video below to get a look at the action.
In addition to the phony protest, a website called Wake up Australia has launched, which features an ominous countdown to what appears to be Samsung’s announcement of its next Galaxy smartphone. Australia is a particularly volatile market for Apple and Samsung; the two firms have fought numerous legal battles there and Apple successfully blocked Samsung from advertising the Galaxy Tab 10.1 in Australia late last year.
[via: Android and Me]
