According to Piper Jaffray’s 23rd semiannual survey, 34 percent of teens in the U.S. own an iPhone and 40 percent of those who don’t, plan to buy one in the next six months. When I was younger, kids were lucky to have a clamshell device. this just goes to show how quickly the industry has grown over the past several years.
The survey polled 5,600 American teenagers and discovered that Apple’s handset is growing in popularity among the younger demographic. 23 percent of teenagers owned the device in fall 2011 but that figure has grown to 34 percent for present day. AllThingsD said that interest from the teen demographic is a critical component of long-term growth, which is great news for Apple.
In addition, tablet interest has risen in the teen market, and most eyeing the iPad. Of the 34 percent of teens who said they own a tablet, 70 percent have an iPad, while 19 percent own an Android device and 11 percent own the Kindle Fire. Yes — we know the Kindle Fire runs Android but Piper Jaffray separated the two.
Piper Jaffray analyst Gene Munster said he expects Apple’s popularity to remain strong with the teen crowd and that the brand will continue to grow now that previous models are offered at a discounted rate. Munster said Apple’s popularity of teams will evolve into a “growing base of loyal users.”