ZTE Era - MWC 2012

ZTE is bringing out the big guns this year for its handset announcements. They announced the Orbit Windows Phone at Mobile World Congress today, but that wasn’t the only device the company had up its sleeve as it has a quad-core phone running Ice Cream Sandwich on deck as well.

The ZTE Era is going to be running a quad-core Tegra 3 processor from NVIDIA while having a 4.3-inch (960 x 540) qHD display, HSPA+, 8GB of internal storage and a body that’s going to check in at a mere 7.8mm in thickness.  That’s a whole lot of power in a very tiny body.

It seems that ZTE wants to be amongst the top three handset manufactures by 2015, and this seems like a pretty good step on the road to that goal.  Right now it is only targeted for Europe and China in the second half of this year, but we’ll have to see where else it might show up.

ZTE Era smartphone launched at Mobile World Congress 2012

27 February 2012, Shenzhen – ZTE Corporation (“ZTE”) (H share stock code: 0763.HK / A share stock code: 000063.SZ), a leading global provider of telecommunications equipment and network solutions, has announced the ZTE Era, one of the thinnest quad-core devices on the market today.

Based on the NVIDIA® Tegra® 3 quad-core mobile processor and equipped with a NVIDIA Icera 450 HSPA+ modem, the ZTE Era packs high definition multimedia capabilities into a package that is just 7.8mm thick. The Era has a 4.3 inch QHD screen giving high quality 960 x 540 pixel images, 8GB of memory expandable with a MicroSD card, HD voice and Dolby sound. Running the latest Android 4.0 (Ice Cream Sandwich) platform the ZTE Era is the most powerful Android smartphone from ZTE, providing powerful new ways of communicating and sharing, with easy multitasking, rich notifications and deep interactivity. The ZTE Era delivers a great combination of amazing battery life and outstanding performance with Tegra 3’s unique 4-PLUS-1™ quad-core architecture with a fifth battery saver core.

The ZTE Era is the flagship device launch from ZTE at Mobile World Congress and is part of a series of eight new devices unveiled at the event, all delivering significant advances in power, high definition multimedia capabilities and design. Based on technology innovations including quad-core chipsets, LTE and the latest Android and Windows Phone platforms, the new devices form a core component of ZTE’s ambition to become a top three handset provider by 2015.

“The numbers speak for themselves. With 50 percent growth in handset shipments and 400 percent growth in smartphone shipments, we are confident that we are entering a new era in the mobile terminal market. The ZTE Era captures the excitement we feel about the future and brings it to life in a fantastic new device,” said Mr. He Shiyou, Executive Vice President and Head of the Terminals Division at ZTE.

According to industry analyst Gartner, ZTE was ranked the world’s No.4 in terms of handset shipments in Q4 2011 and ZTE smartphone sales are growing faster than any other vendor except Apple.

“In 2012, ZTE products will be building up from the low-middle end of the market into the middle-high end, with the ZTE Era being the best example of that development,” Mr. He Shiyou said. “We will continue our long-standing cooperation with operators around the world, but we will also continue to build our distributor channels (both ODM and OEM), and we will be focusing our marketing in particular on the high-end markets of Europe, America, Japan and China.”

The ZTE Era will be launched in Europe and China in the second half of 2012.