Netflix endured its fair share of bad moments in 2011, with a good chunk of subscribers jumping ship due to the company’s price-hike and failed Qwikster spin-off. Additionally, competition has really geared up in recent months, particularly from Amazon Prime and the release of its Kindle Fire tablet. Still, that hasn’t stopped the battle-hardened Netflix from announcing some truly impressive numbers yesterday.
The company revealed on Wednesday it served more than 20 million streaming subscribers worldwide during Q4 of last year, equaling over 2 billion hours of consumed content.
“We were thrilled to deliver more than two billion hours of TV shows and movies across 45 countries in the fourth quarter,” said Netflix Co-Founder and CEO Reed Hastings. “Netflix delights members by giving them choice, convenience and control over the entertainment they love for an incredibly low price.”
In addition, the Los Gatos-based company recently announced its first effort at original content, Lilyhammer, which is set to premier February 6. Netflix users will also get access to big blockbuster films in the coming months like Drive and Captain America. “The more great TV shows and movies Netflix adds, the more people watch,” said Chief Content Officer Ted Sarandos.
Streaming has become today’s preferred means of consuming content, with Netflix battling at the summit of the growing market. Judging from the numbers, consumers are certainly getting their moneys worth. If the company can look ahead and put the haze of 2011 behind them, it may once again establish itself as the dominating figure in the streaming world.