All of us handle who we’re friends with on Facebook a little differently. I’m super-particular about who I accept friend requests from on the service, and to date have only unfriended two people ever. I have friends; however, who accept friend requests from anyone and everyone who asks, some of whom they don’t know at all, and have probably never made the move to unfriend anyone.

NM Incite, a Nielsen McKinsey company recently conducted a study on why we’re Facebook friends with who we are, and what would make us give someone the ax from our friend list. A not-surprising amount of people add friends on the service because they known them in real life, but also pretty high on the reasons list is “Physical attractiveness” and “Increasing Friend Count.”

An astounding 39% of people removed friends because they were trying to sell something, an experience I have yet to have.

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