Last month, an article out of Reuters suggested more and more consumers were taking their shopping habits into the mobile space. Because of advancements in mobile technology, users have greater, more convenient access to the world wide web wherever they go, meaning they can purchase items anytime, anywhere. Thanks to Compuware APM, a new phrase has been coined to describe this burgeoning phenomenon: Couch Commerce.
A graph from the technology performance company highlights iPad and iPhone website traffic for over 70 retailers from November 14 to November 28, or Cyber Monday, during which users with either iDevice notched more than 140 million page views. In total, the two devices accounted for 10.2 percent of Black Friday’s online retail traffic, an earlier IBM study said.
Online shopping has seen an influx of activity from consumers who prefer to avoid hectic retail experiences during the busy holiday season. In fact, a recent comScore report revealed Americans spent $18.7 billion online since the holiday season began, up 15 percent from last year.
With devices like the iPad and iPhone, or even Android and Windows Phone devices, it’s incredibly simple to impulse buy after seeing an advertisement on TV or coming across a product while browsing the web. I’ve been tempted a few times, but haven’t yet become part of the couch commerce culture. Have you?