With further expansion across Europe and a much-anticipated launch in the U.S. this year, the Spotify music streaming service continues to go from strength to strength. Thanks to its new reach, the service has attracted a staggering 2.5 million paid subscribers.

That’s phenomenal when you consider that Spotify reached one millions subscribers in just March of this year. In addition to its expansion, however, some of the service’s success has been attributed to its new partnership with Facebook, which became public in September when the two companies rolled out new social sharing features.

In a blog post on the Spotify website, the company says a “big thank you” to all its subscribers for helping it reach the 2.5 million mark

“This week is Thanksgiving in the US. And we’ve got our own reasons to give thanks too.

“Fanfare! Drum roll! Yes, we’re excited to announce that we’ve now welcomed 2.5 million paying subscribers to the service.

“So we’d like to say a big thank you to all our subscribers, new and old. Keep spreading the good news about Spotify!

“Of course, we’ll continue to focus on providing you with the best music service possible. We’ve got some exciting developments in the works, which we’ll share with you very soon.”

Those exciting developments are expected to be made public on November 30, when Spotify will be holding a press conference in New York to announce a “new direction” for the company. At this point, no one really has any idea what the new direction may bring, but Spotify’s CEO Daniel Ek said that he would be accompanied “by a special guest or two” at the event.

Some reports speculated that the service could be about to branch out into movie streaming in a bid to take on services like Netflix and Lovefilm. Whatever it may be, we’ll be sure to keep you posted on November 30.

What do you think Spotify has in store for us?

[via TechRadar]