On-demand movie streaming on all of my mobile devices is one reason why I’m immensely excited about the launch of Netflix here in the U.K. in early 2012. Today, the company has announced that its first partner across the Atlantic will be Lionsgate.
The deal will see movies like Blair Witch Project, Reservoir Dogs, and Saw added to the service, and it will allow Netflix subscribers to enjoy Lionsgate movies within one year of their theatrical release date — which is a Netflix exclusive. Some of those titles will include The Hunger Games, Expendables 2, and the Dirty Dancing remake.
Ted Sarandos, Netflix’s chief content officer, said that Lionsgate is an important part of part of the Netflix service:
“Lionsgate is an important and successful supplier of television series and movies to us in all of our territories.
“We are proud to be the exclusive Pay TV home for Lionsgate theatrically-released films in the UK and Ireland.”
Zygi Kamasa, Lionsgate U.K. CEO, said that the company is pleased to be joining Netflix in the U.K.:
“Netflix is the leading worldwide brand in steaming movies and they have an incredible service in North America.
“We are very excited to be working with them as they launch their service and bring our movies to audiences in the UK and Ireland.”
While the U.K. already has a successful movie streaming service called Lovefilm, its lack of urgency to roll out important features and its existing pricing policy makes me think it will quickly be trounced by Netflix in 2012. For example, the service still doesn’t support movie streaming on the iPhone or Android devices, and it charges additional fees — on top of your monthly subscription — to stream the latest movies.
Are you pleased that Lionsgate will be joining Netflix in the U.K.?
[via The Telegraph]