The massive portion of market share that RIM has previously enjoyed with its BlackBerry smartphones is quickly being taken away by the likes of the iPhone and Android-powered devices. RIM seems to have lost a little of its innovation alone the way, churning out middle-of-the-road handsets that just cannot compete with its rivals. And it needs to get that back before its too late.
Its upcoming BBX smartphones could be the company’s savior, however. In an interview with PCMag, RIM’s vice president of Developer Relations and Ecosystem Development, Alec Saunders, promised future devices will be unlike the BlackBerries we have today — most of which have small screens and physical keyboards — with thinner, lighter, touch-based designs.
The next-generation of BlackBerry smartphones are inspired by the company’s PlayBook tablet, and they’ll share some of its specifications, like display resolution and aspect ratio. Saunders revealed:
“Look, if you build [an app] for the PlayBook, then it will run on BBX. We have maintained aspect ratios, BBX also has the ability to upload multiple dimension graphics … [and the standard resolutions] are the same as PlayBook.”
Saunders also noted in the interview that those rumors you’ve been hearing, which claim BBX devices will not feature BES support, are complete nonsense, and that its new smartphones will be way ahead of its debut tablet:
“I think you’re seeing an evolution of a platform … you should not expect [BBX] to be behind the PlayBook.”
For BlackBerry fans, Saunders comments are certainly very promising. While some may be disappointed at the prospect of no physical keyboard — which is the company’s trademark feature — others will be delighted that RIM’s future devices are about to get serious about competing with iOS– and Android-based rivals.
I’m certainly looking forward to RIM’s first crop of BBX-powered smartphones. Are you?