First spotted back in September, no one was quite sure what to make of the odd BlackBerry with a keyboard unlike any we’d ever seen before. A few days later it began to click that Porsche had something to do with it, but even that wasn’t certain. Once an invitation went out from RIM and the car maker of an event in Dubai this week, it looked like all of the speculation was correct, and the two companies had indeed teamed up for a phone.
Announced this morning, the BlackBerry P’9981 will be sporting a 1.2GHz processor and running on BlackBerry 7 OS. It is due to release at the end of the year and is rumored to have a suggested retail price of … are you sitting down? … $2,000. But, for that price, you’ll get an exclusive PIN that begins with “2AA,” so at lease people will know you’re awesome.
Check out the full press release below for all of the details.
Introducing the Porsche Design P’9981 Smartphone from BlackBerry Engineered
Luxury Meets High-Powered Performance
STUTTGART, GERMANY and WATERLOO, ONTARIO–(Marketwire – Oct. 27, 2011) -
Editors Note: There are three photos accompanying this press release.
Today, Porsche Design and Research In Motion (NASDAQ:RIMM)(TSX:RIM) announced the elite new Porsche Design P’9981 smartphone from BlackBerry®. Designed by Porsche Design, in collaboration with RIM, the luxury brand’s first smartphone delivers engineered luxury and performance.
The Porsche Design P’9981 smartphone from BlackBerry is instantly identifiable as a Porsche Design product. The exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. This customized Porsche Design P’9981 comes with an exclusive Porsche Design UI and a bespoke Wikitude World Browser augmented reality app experience. It also includes premium, exclusive PINs that help easily identify another P’9981 smartphone user.
“Since 1972 Porsche Design has presented milestone products with iconic style, and the P’9981 smartphone from BlackBerry will be our next landmark,” said Dr. Juergen Gessler, CEO Porsche Design Group. “The pure and distinctive design, coupled with authentic materials and an emphasis on the manufacturing process, perfectly match our philosophy and complement the Porsche Design product assortment.”
“This collaboration stems from a shared belief that form equals function,” said Todd Wood, SVP for Industrial Design, Research In Motion. “The Porsche Design P’9981 is a truly modern luxury smartphone, where the timeless style of Porsche Design meets the unmatched mobile experience provided by BlackBerry.”
Powerful hardware and software
The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.
BlackBerry® 7, the operating system for the new Porsche Design P’9981, includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.
The Porsche Design P’9981 includes built-in support for NFC (Near Field Communications), which will enable many new and exciting capabilities.
The Porsche Design P’9981 smartphone from BlackBerry will be available from Porsche Design stores later this year.