Looks like the consumer vid recording market has reached a tipping point. Cisco has announced that, as part of a move to scale back its consumer lines and refocus on enterprise products and services, it is ending the Flip line of video camera products. (Cisco got the once-popular electronics product in its 2009 $590 million acquisition of Pure Digital.)
The company – which yanked its web email service earlier this year, lost face and disappointed investors — hopes to get things back on track by prioritizing support around four key areas: core routing, switching and services; collaboration; architectures; and video. This reorganization won’t come without a cost though, namely the elimination of 550 jobs and the aforementioned demise of the Flip brand. The company says it will to put a transition plan in place for FlipShare customers and partners. Other changes include tweaks to its Home Networking business, and the integration of Cisco umi into its Business TelePresence.
This is a bit sad, no? It’s like saying goodbye to an old friend. Not that it’s a shock — smartphone cameras have gotten pretty powerful, with HD video recording trending high on the list of desired (and expected) features, so it was only a matter of time before a redundant device would fade into obsolescence. But still, this particular gadget was a watershed product. It was among the first of its kind, and certainly helped usher in the video-driven, YouTube-uploading culture we know and love today.
RIP, Flip. Thanks for all the memories. Your influence will continue to be felt long after you are gone.