The stock prices for THQ have dipped by 25% in a single day. Tuesday, March 15th, 2011 saw the release of the most pre-ordered game in THQ’s history, Homefront. This first person shooter have decent, though few, pre-launch scores that seemed to indicate the positive nature of the game.
However, the scores that greeted the public on launch day as the full embargo for Homefront lifted were not so hot. The Metacritic critic score for this game currently sits at 72 out of 100. Apparently, that number is bad enough to encourage a quarter of a drop in company value.
It’s not as if Homefront didn’t see enough of a marketing push, either. The game was on billboards, bus stops, magazines, comics and televisions everywhere. In fact, you’d probably be hard-pressed to find someone that hadn’t at least heard of the title prior to its release.
The game had less traditional ways of marketing behind it as well. One of those ways actually placed Homefront on my radar in June of last year. During E3 2010 in LA, Homefront was present in two unique ways. The marketing firm behind the game had people dressed as North Korean soldiers marching up and down the halls of the Los Angeles Convention Center throughout the week. And, even more creatively, the team actually rented out a large parking lot across the street from the convention center and allowed patrons to park there for free if they hung a North Korean flag in their car windows.
They did, and free parking was enjoyed by all.
It’s downright crazy to think that a review aggregation site can have this much of an affect on a company’s daily value. I’ve actually explored that notion in a feature concerning the role Metacritic plays in a company’s success, so read up!
As for Homefront itself, did any of you herd members snag a copy?