Rumors have been circulating for some time that online video hub Hulu was eying an IPO for some time in 2011. It now appears that those plans have been quashed in favor of launching more premium subscriptions plans than just the current Hulu Plus that the company offers. It seems that there many things are afoot, and selling stock in the company is just no longer the best option.
According to The Wall Street Journal, Hulu has opted to table the idea of offering an initial public offering of common stock for the time being, and is instead looking at alternate funding plans. While some of this may include further investment from the current networks involved with the site – ABC, Fox and NBC – it could also be capital infusion from outside companies.
The second plan being discussed is to offer more subscription plans than just the current Hulu Plus which costs users $7.99 a month. There is no word on if these plans would be more or less expensive and what they might offer as opposed to the current plan.
According to sources familiar with the situation, Hulu is looking to extend its current licensing deals with all of the companies it works with, as well as bring in additional new content. Some of the speculation is that the company wants to beef up its movie selection, with there even being some talk of how long after a theatrical release before they could stream a film. That can’t be good news for Netflix.
No timeline has been given for these changes, but it sounds like 2011 could be a bit heavy with Hulu news.