According to reports, Hulu, the video site co-owned by television networks NBC and Fox amongst others, could be looking into the possibility of an IPO (Initial Public Offering) of common stock sometime in 2011. The surprising bit is just how much some people are estimating the company is worth when there have been questions about its profitability.
According to a report from Reuters, investment bank Morgan Stanley is assisting Hulu with getting itself ready for a filing with the Securities and Exchange Commission (SEC) by the end of the year. The company is reportedly hoping to raise between $200 and $300 million in capital thanks to the stock offering.
Apparently the company is aiming for a $2 billion dollar valuation which is surprising since it only brought in $100 million in revenue in 2009. The company is currently still int he testing stages of “Hulu Plus”, a subscription based extensions of the brand that allows subscribers to access even more content from the site, so revenues should increase at least somewhat this year.
The biggest question mark at this time will be the renewal of licenses for some of its shows as they expire within one year. If they were to lose those titles then their value would drop, so those deal will need to be secured before the deal goes public.
No word on when any of this could be officially announced.