There is no question that social media sites have taken over the Internet, and they are now where people are spending the majority of their time. But the question is just how much time are they really spending on them? According to Nielsen, the same company that tracks television watching, it’s quite a bit.
In a recent report from Nielsen, the research group found that the average time spent on social networks fell short of doubling from 2008, but it sure made a run at that number. The total number of minutes spent on sites did more than double, and considering these calculations were made between people logging in at home and work, this means people are spending more and more of their day on these services.
With the increasing number of sites, and the easier and easier access to them thanks to social media friendly phones, these numbers are going to do nothing but continue to grow this year. Are they also going to count the fleeting instances of interaction with these sites such as checking in to a location on Foursquare? Imagine the headache of tracking those few seconds it takes.
Where we are spending our time is the truly intriguing part of the study. We all knew Facebook was growing by leaps and bounds, but the second chart about how many unique visitors each site gets really illustrates it.
We all knew Facebook was the king, but it’s amazing how big it really is. However, while most people have focused on the growth of Facebook and Twitter, despite its decline, MySpace is still not exactly shabby. The drop off in 2009 was a bit steep, but still a good number of people are using the site that is the king of all things glittery.
With the amount of time people are spending on social media sites, it’s amazing that they have time to do anything else any more, but the trend is certainly not going to change any time soon.
What say you? How much time are you spending on social sites in an average month?